So deeply did some of the Jejune Institute’s participants descend down the rabbit hole that the project’s creators had to organise a mass debrief and closing ritual to gently return them to the real world. By the time it had wound up, nearly ten thousand people had signed up with the Institute but nobody knew what it actually was. Was it a) alternate reality game, b) strange cult or c) bizarre participatory art project? It’s the subject of the Spencer McCall’s somewhat histrionic 2013 documentary The Institute, which ends up drinking the Kool Aid and leaving the audience no wiser by its end.
Had the Jejune Institute not been created in the city that had also given birth to the Cacophony Society, Discordianism and Emperor Norton, I’d consider it a direct rip-off of Neurocam: An opaque organisation with no clear motive or purpose, muddied with mis- and disinformation, that sends its participants on crazy missions for no obvious rhyme or reason. Sounds awfully familiar.
It’s probably not helpful to compare, but I see Jejune as an example of what Neurocam could have been. Unlike Neurocam, the Jejune Institute had greater resources, narrative structure and went on for much longer, although it’s much easier to undertake massive art projects (the answer was c, by the way) in the US than Australia where the scale of everything, including arts funding, is so much greater. And it’s that scale which excites me. Think about it: that ten thousand people signed up for an organisation they had no clear idea about with the sole desire to have their realities fucked with points to a genuine human need. Similarly, by signing up for Neurocam we were aiming for a state of art-induced psychosis, where the barriers between reality and performance become permeable. Neurocam gave us that in part. The Jejune Institute’s participants received it in spades.
I’m a gamer from way back and using language and imagination to enchant my reality has been deeply imprinted. ARGs never really did it for me; mostly they seemed to be elaborate efforts in product placement and fuck anything that the dead hand of neoliberal corporatism touches. Also, most ARGs are centred on problem solving rather than character and interaction, which is fun to a point but not particularly fulfilling. I’ve always found LARPing to be immensely enjoyable although I think that’s more from the catharsis that comes from bashing things with giant foam swords than any inherent fantasy. The problem I find with all three is that they approach a sort of uncanny valley that strives for verisimilitude but always comes up short.
This is why Neurocam and the Jejune Institute are so powerful. Through participation you surrender control of your reality and enter a liminal zone where interpretation of reality is multivalent and there is no internal leap of imagination required, because any fucking thing could be possible. These are play and the imagination’s Temporary Autonomous Zones, the places we run to when tabletop roleplaying no longer cuts the mustard. Possibility abounds. An immersive game world is created around you, which is beguiling and almost impossible to extract yourself from without debrief.
A similar device is used in David Fincher’s 1997 movie The Game, where Michael Douglas slowly has his entire reality undermined to the point of madness and thus wakes himself up from the torpor that his life had become. Because that’s what we ultimately want from these immersive experiences: to be shaken awake from our slumber and to know magic and possibility. And the only way to get it is to be driven towards madness.
At the end of it all though, we are just participants relying on external forces to re-enchant our world. Even Jeff Hull, the creator of the Jejune Institute talks about wanting to “give participants experiences” with just enough leeway for independent thought. That is, they are guided throughout with bare autonomy. I find this troubling. There must be a line between subverting our reality as our own agents rather than as actors in another’s charade, which harks back to the issue of immediacy I discussed in the previous post. How do we create our own re-enchantment that is not reliant on the imaginations of others?
A Little Nonsense Now and Then is Relished by the Wisest Men
Willy Wonka had it right. So too did the Symbolists who played games to distort their reality, the derivé being a case in point. Ten years ago in Kathmandu I swallowed a choice block of hash and took myself on a derivé through its narrow and twisted thoroughfares, exploring the many old temples and shrines that litter the city, dodging cows, cars and monkeys and wandering with no direction or intent, guided only by the random flash of sign or symbol or sudden feeling of instinct. For six hours, I felt as if I was living in a vast magical ritual full of purport and occult meaning and saw a Kathmandu that exists on the other side of the liminal veil.
This kind of self-derived re-enchantment comes from a derangement of the senses however it is done (with chemicals, ritual, dance, movement, voice, games or whatever the imagination can produce). In fact, the imagination is the only limit on how you can achieve such derangement. Aleister Crowley suggested pretending you’re a puppet whose every move is controlled by ‘Ajna’. Antero Alli recommends going out for a walk and only seeing the spaces between things. The aim is to walk towards madness without actually going mad (I use the term mad to mean a complete derangement of rationality and the senses rather than as a perjorative) and therein lies the art and also the danger. You may not come back but unless you want to spend the rest of your days as an empty husk on the couch glued to your reality TV shows, you have no choice. You must take that leap!
Games and art have their place. Neurocam enlivened my world by expanding what was possibly in my reality and through it I met some great (and not-so-great) people and had a fun time. But I was motivated by a desire for re-enchantment, to have my world fucked with, and rather than do it myself I handed that responsibility over to strangers. And if the Jejune Institute attracted nearly ten thousand people this suggests that I am not alone and that there is a general discontent with the state of our individual realities. Sometimes it’s necessary to hand over the keys of our derangement to others. And while this is something which Neurocam, the Jejune Institute or anything external can provide, every time we go through an initiation or rite of passage we give away our mental and physical integrity to others. I may touch on this in future posts. Ultimately, however we are responsible for the re-enchantment of our own worlds.
So go forth, walk towards madness but never find it. Let imagination be your guide.